Jernsand, E.M. (2017). Engagement as transformation: Learnings from a tourism development project in Dunga by Lake Victoria, Kenya. Action Research, 15 (1), 81-99
Participatory tourism development projects are considered effective and democratic since they engage people in interactive learning processes that change individuals and societies. In order to be transformative, a relational and social process must be acheived which challenges prior knowledge and beliefs. The purpose of this article is to explore engagement as a transformative feature of research and development practice. Three aspects of engagement are proposed through which higher learning loops and transformation can be enhanced: embodied and situated learning, relationship-building, and acknowledging and sharing power. These three aspects of engagement are explored through the case of developing an ecotourism site by Lake Victoria in Kenya.
Jernsand, E-M., Inclusive place branding – What it is and how to progress towards it, PhD thesis, University of Gothenburg, School of Business, Economics and Law, 2016
Jernsand, E.M. (2014). A Marketing Design Approach to Destination Development. (Thesis for the degree of Licentiate). Gothenburg: University of Gothenburg.
Kraff, H. & Jernsand, E.M. (2014). In Design with the other 90%. Cumulus Johannesburg Conference Proceedings, A. Breytenbach & K. Pope (eds.). Johannesburg: Greenside Design Center and the University of Johannesburg.
Platform: KisumuType: Conference paper (peer-reviewed)Published year:
